Leonisa is celebrating 70 years
1956
We officially became Leonisa!
On November 20, Confecciones Leonisa – a company dedicated to manufacturing women’s intimate apparel – was founded in Medellín, Colombia.
1960
Our first bestselling bra as Leonisa
Leonisa created a cone bra (ref. 1000), which wasn’t just the first bra made by the company. It was the first bra ever produced in Colombia!
1968
Going global
We started exporting our products to Costa Rica.
1970
Expanding further
In the new decade, the brand expanded its presence to 12 countries in South and Central America. We also started developing our signature SmartLace®.
1980
Updated designs
We created strapless bras and continuously adapted to changes, both in fashion and in marketing.
1990
New styles, same support
We created our signature Magicup and Midup bras and developed our first shaper panty styles.
2000
New millennium, new us
We created the Air Bra, a bra with built-in inflatable padding for an airy boost.
2005
Atlanta, GA
We established Leonisa USA! Our US branch is now one of the most successful.
2016
Our products became available through Macy’s.
We formed a partnership with the world-famous department store to reach even more people, through all their stores nationwide as well as their website.
2018
We created our bestselling bra of all time!
Guided by customer feedback, we combined all the best features to create the High Profile Bra, which is still a bestseller to this day.
2020
We partnered with Victoria’s Secret.
We joined forces with this legendary lingerie brand.
2025
We scored our third Shapewear Best Seller win!
We once again earned the prestigious Shapewear Best Seller award at the Best of Intima Awards, which continues to inspire our innovations.
Created with passion, crafted with precision to embrace your curves in excellence.
We’re globally recognized and our products are universally loved.
We created Leo with the intention to apply the same level of innovation, craftsmanship, and attention to detail that had defined Leonisa for decades, into menswear.
What started as a small line of men’s underwear soon evolved into a complete lifestyle brand, designed to give men the confidence, comfort, and performance they need in every moment.
Our shared vision for the decade ahead.
Ten years from now, we envision Leonisa as a truly global brand—recognized around the world for our quality, our technology, and the love we put into every piece we create. A brand that has earned its place in the world not only for what we make, but for how we make it: with responsibility, sustainability, constant innovation, and deep respect for people.
We imagine a Leonisa that inspires confidence in millions, becoming the first choice when someone thinks of shapewear, underwear, or genuine comfort. A brand that supports the everyday lives of women and men, elevating their confidence, well-being, and freedom with intentional, accessible, long-lasting designs.
We dream of a Leonisa that doesn’t just make garments, but impact: a brand that celebrates people, empowers dreams, creates opportunities, and remains a symbol of excellence, authenticity, and evolution.
A Leonisa that, no matter where its name is heard around the world, evokes pride, admiration, and the feeling that everything we do is made with heart.
