Many times during my career as a personal shopper, women have asked me, “Why does taking care of my bras and underwear take more work than taking care of the rest of my clothes?” Here is why: You wear the same undergarments a lot more than you would wear a dress, a shirt or a pair of pants. This means that your undergarments need to be washed a lot more often and that they need to be a lot more durable.
I like to think of my delicates as an investment. If you think about cost per wear—how much you paid for the item in total divided by how many times you wore it—there’s a good chance that you’re coming out in the pennies with your favorite bras and undies. Protecting your investment requires two important steps: purchasing only high-quality bras, underwear and shapewear from the best brands and retailers, and knowing how to take care of them so they last longer.