We are committed to women and to their entire being.

• We’re always by women’s sides. We give them the tools to live their lives in balance, to keep their bodies in balance, and to remember to do their breast self-exams through our channels, our social media, and through events we plan with equally committed allies.


• Through our branding campaigns, we spread messages of empowerment and self-love, as well as encouraging our audience to embrace what makes them unique. Some of these campaigns are: What is a woman made of? · Unique like you · You are unique · Limited edition · Believe in yourself · What is a mom made of? and What moves you?


• We believe in the power of co-creation. We’ve created products hand-in-hand with real women, listening to their ideas and needs. We call this process: Hand-in-Hand - Working together to create the perfect piece. Through this process, we’ve created collections of underwear and outerwear, shapewear, and mastectomy products.


• We want our customers to feel seen, so we’re committed to showing diversity in our photos.